New ads for OK Cupid are intentionally targeting dommes and subs! The ads, which are debuting now in North America, are attempting to show that, “Like past campaigns, OkCupid is committed to diverse representation (the platform has 22 options for gender and 13 for sexual orientation), and several pieces of creative—some of it saucy—hyper-target those specific audiences.”

Two specific ads include:

“It’s okay to want someone who’s into both NPR and S&M.”

“It’s okay to want an equal during the day and a dom at night.”

Indeed! And especially both NPR and S&M. Studies show that kinksters are a rather intellectual group.

Read the full story here.

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